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The AvantGo logo is the most important element that makes up the AvantGo identity. It has been professionally designed, and won the Communication Arts Magazine (CA) Award of Excellence in the category of Trademarks in 1998. It has also been selected to appear in American Corporate Identity. We should all be proud of it and treat it with great respect. We all play an important role in establishing the AvantGo brand. Every time someone uses the logo to represent the company, the AvantGo brand is affected. It is crucial that we all represent the company in a consistent manner in order to build a stronger, more recognizable AvantGo identity. This section of the style guide has been carefully created to help us understand the logo and its usage. A single misrepresentation of the logo can dilute the identity. It is strongly recommended that every AvantGo employee study this guide and follow the guidelines seriously when using the logo. |
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