AvantGo

AVANTGO STYLE
Introduction
The AvantGo Name
Company and Product
Descriptions
Brand Personality
Design Philosophy
Logo
  Overview
  Orientation
  Scaling
  Clear Space
  Grayscale Version
  B&W Alternatives
  Common Misuses
Tag Line Treatment
Typography
Color
Illustration
Downloads

LOGO ... B&W ALTERNATIVES

If the use of a non-white color background is unavoidable, use a black or white version of the logo instead. The black and white versions of the logo have been specially redesigned to match the color version while using a single solid color. Choose the logo that will allow enough contrast between the logo and the background. When using the logo on a photographic background, make sure there is consistent contrast between the logo and the background.

B&W Logos

Note that the proportions of the black and white versions are exactly the same as those of the color versions, except that the TM sign on the white version is set in ITC Officina Sans Bold to accommodate the print dot gain. There are master art versions and specially adjusted versions of the black and white logos for scaling purposes as well. Consult the Scaling section for more detail.