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| Introduction |
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| The AvantGo Name |
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| Company and Product Descriptions |
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| Brand Personality |
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| Design Philosophy |
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| Logo |
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| Tag Line Treatment |
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| Typography |
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| Color |
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| Illustration |
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| Downloads |
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The AvantGo design philosophy is to use minimalist, targeted design methods to achieve goals and create a distinctive look and feel.
Minimalist, in this case, consists of using a less-is-more approach: lots of white space, prominent placement of elements in space, less-saturated colors in the standard palette, and placement of identity elements in white space. Targeted means that because of the absence of a strong, saturated environment, even subtle gradations of hue or value tend to draw attention, allowing us to more easily achieve our design and UI goals. |
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