Welcome to the official AvantGo Style Guide. The design team has spent a few months putting it together, and we hope that anyone doing visual communications development will find it handy and useful. Traditionally, style guides are assembled to govern usage of a company's logo, colors, trademarks and other identity elements. The AvantGo guide is no different, but does have a few more sprinkles, including PhotoShop-ready .ACO file palettes, comprehensive logo files and example illustrations, all presented in the AvantGo signature style. As stated above, the guide's prime directive is to provide a fixed point for all creative development being done by internal and external forces. In other words, anyone doing any kind of design or managing any creative process (brochures, collateral, PowerPoint stuff, Web design, print design, flyers, displays, etc.) should adhere to the principles set forth in the guide. Copies of it will be readily available both online and on CD. AvantGo employees should feel free to circulate it to agencies or freelance designers when necessary. If a designer has questions about the guide, please contact the design team.

The what and how are outlined above. Regarding why: we decided to build the style guide to help AvantGo The Company reinforce and enhance branding and identity efforts through consistent visual communications. As the company grows, it's imperative that different groups and individuals within the company work together to present a unified visual message to the outside world. The guide is our compass.

The guide is divided into sections such as typography, logo, and color. Overall, it's a lot more flexible than most (larger color palettes, more lenient illustration specs, etc.). It features a very rigid logo usage section. Fonts and typography receive a lot of attention, and a new font —Verdana— has been added to the AvantGo font family as an official electronic option. Context plays a large role in the AvantGo identity, and we've tried to address this.

Again, if anyone has questions about interpretation of the guide, please contact the design team.