  ... PRINT TYPOGRAPHY STYLE |
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For print, body text must always be set in ITC New Baskerville Roman. Within the body, ITC New Baskerville Bold or Italic may be used sparingly, for emphasis. All other text elements must be set in ITC Officina Sans Book. ITC Officina Sans Bold can be used to distinguish a higher-level heading from a lower-level heading, but Book should still be used whenever there is only one heading level. ITC Officina Sans Italic should only be used as part (never the whole) of a graphic element, to add visual flair. Headers and captions must be set in capital letters only. Designers can, at their discretion, mix cases when setting headlines and sidebars. Larger tracking can be used in uppercase only. |
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