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DellaWeddings partnered with VarsityBooks.com to reach college students who are getting married. VarsityBooks.com is a wholly owned subsidiary of Varsity Group Inc., a premier college marketing company. The design of the email nicely combines the layout of VarsityBooks.com web site with fonts, colors and illustration style taken from DellaWeddings web site. Students who are visitors of the sites can immediately relate the email to the web sites.
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