Wedding Shop is an online store owned by DellaWeddings, created to expand its distribution channel. Wedding Shop offers products from DellaWeddings' partner stores as well as its own products. I developed a storefront that optimized the use of space to feature as many product categories and sub-categories as possible, while maintaining design elegance and simplicity. The store was tailored to meet the requirements of running a commerce site using the Yahoo! Shopping e-commerce back end.