The design opportunity was to refine the existing brand and create a design guideline and consistent brand representation. I tightened up the brand in two ways, first by defining the style based on existing designs. Secondly, I developed a style manual that helped to reinforce and enhance the corporate identity, which was widely adopted for use in both online and offline visual communications.

The result was a comprehensive style guide distributed in multiple forms (in print, on CD, in electronic file format and as web pages) to service the varied stakeholders.