The design challenge was to create a color palette that supported two diverse areas of AvantGo—a business to business division, and a business to consumer division. The former required a professional tone, the latter a friendly feeling. In addition, the palette demanded sufficient color to support illustration, a tent of the AvantGo style.

To satisfy both needs, I produced a palette that contains several overlapping smaller palettes. These sub-palettes include the Base Design Palette, the Enterprise Illustration Palette (business to business), the AMI Illustration Palette (business to consumer), and the Special Color Palette.